Saiimpression – Custom Label Design – Key Factors To Consider - Saiimpression - Latest Printing & Labeling News & Updates

Saiimpression – Custom Label Design – Key Factors To Consider

What do you think makes a good product label?

Is it the color? Shape? Or fancy letters that run over it?

Well, it’s the mix of all these in the right proportion that makes a label a good one.

Ever thought, why do we even need a label?

The purpose of a product label varies for people at different levels.

For instance, to a product owner, a label is a way to increase their brand visibility and royalty as it allows them to market their brand to the consumers, convey their product information, improve the aesthetic appearance of their product, etc.

Whereas, to a consumer, labels are a means to distinguish one brand from another. Through labels, people get to know the product warnings, instructions, ingredients, pricing, etc.

So that was a glimpse about the importance of Labels.

Now, let’s walk through the key factors you must consider while choosing a custom label design for your product.

There are design elements to take into consideration for an appealing label. Here are some tips to keep in mind:

1. Begin Your Research

Before you commence your design process, it is essential to do appropriate research.

Through your research, you ought to understand who your target audiences are – their age, gender, interests, education, where they live, etc.

This research helps you to draft information that the consumer better understands.

Besides researching the target audience, you must be aware of the competitors as well.

This analysis will help you to come up with a better design and also helps in avoiding a label design that’s almost similar to the competitor.

2. Select the Label Material

Choosing the wrong material type can result in misprints ad other significant issues.

There are many options available & each is best-suited for different purposes.

Some of the types are glossy labels, clear labels, waterproof labels, matte Labels, thermal labels, tamper evidence labels, etc.

These label types differ in terms of their appearance, ability to withstand environmental conditions, and adherence to certain surfaces.

3. Setup an Information Hierarchy

There is a lot of information on a label, such as your brand name, slogan, price, barcode, nutritional information, etc.

When it comes to the placement, you cannot randomly display the information.

For example, some aspects like the product name, the slogan & the brand logo demand prominence on the sicker or label.

Similarly, the rest of the information needs appropriate placement.

It would be best to decide what comes first and where each piece of information goes.

If you are not sure about forming this hierarchy, you may seek guidance from the expert label manufacturers near you.

4. Choose a suitable color scheme

Picking the right colors for your labels is vital for designing a great product label.

When a consumer looks at a shelf filled with products, the label color is likely the first thing he or she will notice.

It would help if you chose a color scheme that reflects your brand and stands out from the competitor.

Other factors to consider are,

• The visual elements you will use, i.e., the kind of pictures & illustrations.
• Choose the right typography.
• Beware of the restrictions that exist.

I hope that helps you with your label designing.

If you wish to get experts guidance on label printing service, you may get in touch with us. We are the best in what we do, and we have been providing label printing solutions for more than a decade.

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