By adding tamper-evident labels to your fresh food packaging and beverages, you can build consumer trust and loyalty. Take a look at this.
All your branding and marketing efforts can go in vain in a snap if a customer finds out that their food packet has been tampered with. Word of mouth and posts about it on social media spread like a wildfire. Obviously, as a manufacturer, you can’t always identify the source of tampering and can’t regulate such mishaps entirely. That said, there ought to be another way around.
Well, using Tamper-Evident Labels is one of the ways you can earn your consumers’ trust. This article covers that exactly. You’ll know how tamper evident labels for Food Industry can be a savior for your brand’s value. Read on!
What are Tamper Evident Labels?
Tamper evident labels are the Labeling Solution that functions as a standard label for branding and includes all the required information as well as indicates whether the packaging of the product is intact or not.
Let’s understand the meaning of the term tamper evident. Many of you have heard and used ‘tamper-proof’, ‘Tamper-Resistant’, and ‘Tamper-Evident’ terms interchangeably. However, they are not the same.
Tamper-resistant: Food packaging solutions that state that their temper-resistant packaging are intact when they reach you is misleading. This sort of packaging’s benefit is limited to only that it deters the interfere or makes it difficult to tamper without being noticed.
Tamper-proof: Some food product label manufacturers mention on their labels that it’s tamper-proof. Well, there’s ideally no food packaging that’s tamper-proof. In other words, a tamper-proof package can never be opened whatsoever. It can either be used as a paperweight or as a doorstop.
Tamper-evident: The term refers to that if something is tampered with, there will be sure-shot and easily visible or identifiable evidence for it. That also means that the package can be tampered but a consumer would know it. That way, consumers can stay assured that the product they are receiving is genuine and in case of tampering, they would get a refund/replacement on it.
That said, if you’re using tamper-evident labels, avoid using other similar terms to market your product.
Benefits of Tamper-Evident Labels
The key advantage of using this sort of label is that they’re really tamper-evident; meaning that they work almost always.
Keeps away samplers
Tamper evident consumer packaging labels on food items like fresh fruits and vegetables go a long way in assuring the authenticity of the items. Fresh vegetables and fruits come in transparent packaging that entices consumers to open the pack and sample it.
In such cases, customers would refrain from opening the box. Not to mention, tamper evident packagings make those products outstanding and more appealing. Customers would avoid picking up items with compromised labels and packaging.
Ensures authenticity after they leave your facility
As a manufacturer, you do not have control over whether the food item package will be compromised or not. Once the entire batch of items leaves your facility, each pack reaches you through a distribution channel where many people will handle it.
Let’s understand this with an example. For instance, you have subscribed for a daily supply of healthy snacks. Your parcel is a part of a batch of products that first travels inside the manufacturing unit. It is stored in a place from where it travels to a wholesaler. Now, this wholesaler distributes to all its retailers. Your package is then picked up from a retailer and reaches your doorstep by one or more delivery means.
You can employ strict policy for the safety and security of all your products inside your manufacturing unit but once it’s out from there, it is handled by many humans. If the package can easily be opened without leaving any evidence, there are chances of adulteration, theft, etc.
So using tamper evident labels for food industry is an excellent solution that assures consumers that if they don’t see any visible signs of tampering, the content of the package is authentic.
Offers Branding Advantages
Tamper-evident labels are not made with some superior material or anything super expensive. It’s the technique of using them that makes them function. And for that, you just need to use the right technology.
For instance, the label covering the entire neck and cap of the beverage bottle provides a bigger area to print the logo creatively. Alternatively, you can print barcodes on it with coupons and offers. In a nutshell, your branding team gets more space using tamper-evident labels and use it in your favor.
If a subscription box contains food packaging of different brands, the main packaging can have tamper-evident labeling. This space can be used to print the logos of all food product brands that are included inside the box along with your store’s logo. Moreover, you can print personalized messages for all your customers.
This altogether builds trust for your brand.
How are Tamper-Evident Labels Used?
The material used for these labels is of high quality. This ensures that it doesn’t tear away on its own. Simply, tamper-evident labels are placed in a way that covers the opening of the food packaging
In the case of beverages, a perforated shrink band is used over the neck and cap area. When the bottle is opened, the shrink label has to be torn at the perforation.
Below are some other tamper-evident label food packaging solutions you can use.
- Shrink sleeves
- Over wraps
- Lidding films
- Resealable standup pouches with tear-away lids
- Induction seals
- Tamper-evident tape
The above-mentioned labels function differently but serve the same purpose – leaving evidence once opened! It won’t be feasible to discuss the nitty-gritty of their technicality in this article. We’ll make a separate article on that later.
Tamper-evident labeling solutions go a long way in building trust and maintaining that. If you look at the bigger picture, it doesn’t only build trust in your consumers. It also ensures that no third party is benefiting from your business, your customer gets exactly what you always wanted, and the satisfaction of serving your loyal customers! With additional benefits like branding, tamper-evident labels could be the best choice for your food packaging and other packaging solutions. If you don’t know where to start, get in touch with us right now. Our experts at Sai Impression will take care of everything for you.