You’ve created a unique product finally after a lot of elbow grease and you’re pretty sure that your product is going to dominate the market. Nonetheless, no matter how better your product is than your competitors’, branding is the ultimate weapon that decides the success of your business.
When it comes to branding your product, labels play an imperative role. While it seems no one reads food product labels, counter-intuitively, more than 72% of people read nutritional labels according to a survey conducted by Forbes.
Also, it’s important to note that the 72% of people belong to the category of consumers who are not watching their weight in general.
The same is true for product labels in other categories. Well, that being said, you should put as many efforts and resources into designing your product label as you put into crafting the product. If you are unsure of how to do it right, we have got your back. Our team of product label experts has put together an article for you containing key elements for product labels.
Key Elements Required on Product Labels
An effective product label should have the following characteristics.
- Compliance with government regulations
Whether you’re designing your own label or you’re a label manufacturer yourself, the label should be visually appealing, offer the help your consumers need, and importantly, should abide by the regulatory boards of the country you’re selling your product in.
Apart from these characteristics, there are some other key elements for product labels as well. Let’s dive into it without further ado.
–> Designing Product Labels Using Software
If you have a knack for graphic designing or have a digital artist on board, you would love to craft the label yourself. In that case, you have to keep a few things in mind. One of which is to use graphic design software that you or your team member is well-versed with.
This is crucial because the initial design will require a lot of revisions for sizing and other information. Moreover, using software like Adobe Illustrator and InDesign lets you scale your draft without damaging the clarity and resolution.
The entire process of designing the final product can sometimes be overwhelming. So, consider investing your human resources and software wisely. Or better yet, you can take the help of product labeling solutions. They take care of everything from designing your product label to sticking them; considering all your needs and wants.
–> Material of Labels
There are multiple different choices for the material of the label and gum to be used. Well, the price factor has its own role in deciding the material of labels, however, it depends on your product, its operating conditions, and storage environment.
For instance, if you’re designing food product labels, you should choose waterproof labels if the product is stored in a fridge. Similarly, your appliance product should have an energy label that withstands the operating temperature range.
If you fail to choose the appropriate label material, the labels may fade, get cracks, or tear up. These all can affect the branding and marketing of your product. If you’re unsure of what material to pick, you can get it done with the help of product label exporting services.
They offer affordable quotations as well as have a diversified experience in label marketing which will be in your favor.
–> Information to Include
You’ll have limited space on your product label. You may want to include your brand story and everything that makes your brand stand apart from your competitors. But here’s a catch. There is a set of information that is mandatory to mention. So, the remaining space is where you get the freedom to add information you wish.
Product label manufacturers advise to first design the label that includes a brand name, brand logo, manufacturer’s name, and details. This creates the base for the information to be mentioned on the label.
The rest of the information may vary depending on what category your product falls under. Follow all the guidelines and instructions advised by government regulatory boards.
–> Aesthetics of Labels
This is an underrated element of designing a product label. You have crafted the best label possible for your product but still, it might not be visually appealing.
For instance, if your food product label has transparent packaging, the product will be visible from outside. Now, if the label blocks the view or the color combination does not get along, it will negatively affect your brand.
So, ensure that the product label has the right shape, size, colors, and appropriate aesthetic aspects. Moreover, if you already have a label and redesigning it to rectify some errors in it, do not change it the way that it looks entirely different.
This is true unless you’re rebranding your product.
–> Functionality of Your Product Label
Lastly, get into your customers’ shoes and understand what they are looking for. If your label is speaking only what you have to say, you are doing it wrong. Understand what your customer base looks for first thing in the label.
This information should be:
- No misleading terms or false information
- Easy to understand
When a customer gets the help he is seeking, you can consider that your label is functional. Apart from that, some labels have coupons, scratch cards, barcodes, serial numbers, etc. The functionality element is quite crucial in this case.
The functionality of a product label has also to do with printing. Choose the company that provides affordable yet super functional product labeling solutions.
I hope you’ve got a general guide map on crafting your product label. There are a zillion products that require labels. And it’s impossible for us to include each tiny detail to take care of. You can also shoot all your questions to us in the comment section below.
If you are still unsure of what direction you should start working towards, simply get in touch with us. Our product label exporting services and team of experts will take care of everything for you. Request for a quotation now.