Skincare products remain incomplete without proper labeling. Imagine a bottle of shea butter with no branding, information about the product, ingredients, date of use, or product instructions on it. Not only does it lose its value, customers would be put at a blindspot not knowing what the skincare product is about or is it safe for use. Such significance does skincare labeling hold.
Especially, with the growing skincare market, which is all set to exceed $200Bn by 2026, more is the need of labeling that stands out in the market. And, the vitality of skincare labeling doesn’t just end with branding or marketing, it also comes handy to avoid skin mishaps and ensure safe use, ultimately leading to more positive buying decisions.
In this blog, let’s discuss how label designs influence skincare buying decisions among today’s customers, and how labels have a direct impact on skincare sales. Let’s also cover how brands can choose the best beauty & cosmetic labels for their products in the 3-min read.
Why are Skincare Labels Important?
Skincare labels for hair, skin, and makeup serve a lot of importance. Over the years, the popularity of skincare brands have skyrocketed tremendously with increasing skin care awareness among the millennials and genZ consumers. And, guess what has remained constant all through the years? It is the evolving packaging and label designs existing brands and upcoming brands use to convey their brand, product formula, instructions for use, and key ingredients.
Also, as skincare usage increases among consumers, label design definitely is a deciding factor. With new brands and promotional strategies rising every single day, there is a definite need for skincare companies to focus on accurate, up-to-date labeling.
The Influence of Label Designs on Skincare Purchase Decision
Now, coming to the most crucial part of skincare labels – its influence on buying purchase decisions and sales. It is not just the product that grabs consumer attention, it is also how catchy and trust-worthy the labels are. Here’s how skincare labels create a huge impact on consumer behavior.
- Branding & Promotions Induce Higher Skincare Sales
Labels can make or break a brand. Without proper branding, even the best skin or hair products can fail. Marketers are well aware of how big a difference promotional and branding labels can make for higher skincare sales. Catchy elements like logo, offers, product taglines, highlights, and more can trigger sales points via increased brand visibility in inducing more purchases among intended consumers.
- Accurate Product Information Labels Boost Consumer Trust
Today’s consumers make well-informed choices, especially when it comes to what they apply on their skin. This is an important factor that skincare brands can consider into their labels. In fact, a skincare label with appropriate product information, ingredients, skincare type usage, certification, steps to use, and date of expiry—attract more consumers into creating trust, thus inducing more sales.
- Visual Elements & Print Effects Attract Buyers
At the end of the day, it is what catches the eye. Before a consumer can unbottle the magic of your skincare product, it is the visual authenticity and entice that labels turn shoppers into consumers. The colors, fonts, imagery, and the print effects used on skincare and haircare products are highly key and make heads turn among a crowded shelf of products. And, it gives a reassurance about the end result of using a product.
- Skincare Product Packaging Influences Customer Preferences
Right from the material of choice to the packaging style – each skincare brand has a unique way to represent itself and its products. Natural products being most preferred among the millennials and Gen Z, eco-friendly boxes or old-school packaging with hand-written tags and labels has taken a front seat. On the other hand, there are brands that attract the younger consumer base with bright and catchy colors with cute packaging. And, certain skincare companies market their products with sleek, stylish, and minimalist label packaging based on consumer preferences.
- Personalized Labels Appeals to Target Segments (Dry, Oil, Anti-Ageing)
Skin types are different and so should be your labeling. A one-size-fits-all style of skincare labeling and packaging doesn’t go with your targeted consumer base. Be legit in differentiating the skin type your product would be most suitable for. (eg: dry skin, oily, sensitive, anti-ageing formula, etc). By personalizing your labels and packaging, skincare companies can stand out as a go-to brand for consumers for their own skin types. More like a brand that cares, ultimately leading to more sales.
5 Tips to Improve Skincare Sales with Labels
When it comes to designing skincare labels, there are a few crucial factors to be kept in mind. Though the ultimate aim is higher sales, there ought to be certain ground rules that come handy in indirectly making an impact among your consumer base.
- Be authentic & consistent about your claims
Authentic brands win over the ones that leave false claims. For a brand that aims to sustain itself in the skincare industry with a growing market, clarity, originality, and consistency labeling is what drives good sales.
- Highlight your product USP
Each skincare brand is unique and has its own product highlights. Design your label in such a way that focuses on why your product is different from the rest.
- Communicate all possible information
Be transparent with your consumers. A good skincare label is the one that mentions all the key aspects of what’s inside the bottle, the chemical composition, who it is suitable for, and how to use it.
- Custom-make labels that resonate with target market
Do a thorough demographic study on your target market. Generic information and promotions can dilute your skincare product sales. Make sure your labels align with the age, skincare needs, purchase power, and preferences of your consumers.
- Incorporate Legal Certifications & Allergen Warnings
To your labels, add legal certifications that your product has attained. This will instill trust and most popular brands do it. Also, include allergen disclaimers if any to make sure consumers with sensitive skin do a patch test before going ahead with the product use. This again will reassure the fact that you are not just focused on promotions, but also care about your consumers.
How to Get the Best Skincare Labels for Your Brand?
To get the best labels for your skincare products, trust a professional label provider like Sai Impression, with over 15 years of experience in skincare and beauty label printing. It’s essential for your labeling partner to understand the nuances of skincare labeling and how the right design can influence sales. The paper stock, inks, and printing techniques used should be durable and resistant to fading or tearing with regular product use. Also, consider the practical aspects of skincare packaging—labels should be easy to read, peel, and apply. Additionally, regularly analyze sales performance and make adjustments to the label design, branding, or product information as needed.
Final Thoughts,
With both homegrown brands and commercially large scale skincare brands equally gaining popularity, it is crucial for brands to adapt labeling and packaging designs that stand out. It is time that modern brands start by investing in thoughtful, effective label design that truly speaks to your target audience. Skincare labeling goes beyond visual appeal, and hence, if higher sales targets are in mind, it is best to understand the nuances of skincare needs, consumer preferences, enhance product visibility and transparency, and stay genuine in your labeling because the right label is more than just packaging — it’s the first step in creating a long-lasting relationship with your customers.
